AG Schwalb Secures Refunds for DC Consumers Improperly Charged Subscription Fees by Online Underwear Retailer "Adore Me"
Attorney General Brian L. Schwalb today announced that online underwear retailer Adore Me, Inc. (Adore Me) will be required to provide refunds to consumers who were improperly charged recurring subscription fees, reform its business practices, and pay $2.35 million as part of a settlement with the District of Columbia and 31 states. The settlement resolves an investigation—led by DC, Texas, and Pennsylvania—into claims that Adore Me deceptively marketed its membership program, failed to disclose recurring charges, and made it difficult for consumers to cancel memberships once they were enrolled. As part of the settlement, several thousand DC residents may be eligible to receive refunds, Adore Me will be required to reform its business practices, and the District will receive a payment of more than $150,000.